Meet the team.
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Ian Penney
Chief Executive Officer
Ian is responsible for driving our growth strategy and developing wider opportunities for Direct Online Services within the Broadview group to ensure our long-term success.
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A graduate of Nottingham Trent University with a track record of procurement and supply chain excellence, Ian has held senior positions at flagship retailers including B&Q, Homebase and Bath Store. Ian is also a passionate Southampton FC fan and keen runner.
John Whitton
Operations Director
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Ben Tran FCCA
Chief Financial Officer
Ben joined Direct Online Services in 2023 as CFO and oversees a broad range of financial functions. He works closely with stakeholders throughout the Broadview Holding group to plan for the long-term financial success and security of the business.
Ben is a progressive commercial finance leader with a proven track record of delivering business critical targets under challenging and volatile conditions, whilst upholding high levels of stewardship and integrity.
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Simon Croppier
Technology & Service Director
Simon has over 25 years experience, specialising in system and network infrastructure, working in Europe and the US for several market-leading companies. He now oversees all onsite IT, software development, customer service, showrooms, and cyber security for Direct Online Services.
Simon has recently overseen the launch of our new custom-built CMS and a complete overhaul of the technology infrastructure within Direct Online Services. A keen football fan, he supports West Ham and coaches local teams.
John joined Direct Online Services in 2021 as Director of Operations and is responsible for the logistics involved in delivering thousands of industry-leading surface products to our customers.
John is a Member of the Chartered Institute of Logistics and Transport and has over 20 years of experience delivering transformative supply chain logistics to fast-paced, customer-focused businesses.
Natalie Penny CIPD
Head of HR
Natalie joined Direct Online Services in 2023 and is responsible for developing our people strategies to support our business growth, ensuring we create the right culture for our employees to be successful at what they do.
Natalie has worked in Human Resources for over 10 years in both the public and private sector, centered around people and ensuring all employees receive the gold standard.