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Meet the team.

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Ian Penney

Chief Executive Officer

Ian is responsible for driving our growth strategy and developing wider opportunities for Direct Online Services within the Broadview group to ensure our long-term success.

A graduate of Nottingham Trent University with a track record of procurement and supply chain excellence, Ian has held senior positions at flagship retailers including B&Q, Homebase and Bath Store. Ian is also a passionate Southampton FC fan and keen runner.


John Whitton

Operations Director


Andrew Shakespeare 

Digital and Marketing Director

Andrew is responsible for our eCommerce and Marketing teams, implementing a data-driven approach to our marketing strategy and web design to drive significant revenue growth. 


He has an impressive track record of eCommerce growth, including his time at start-up Finery London as Head of eCommerce and Analytics, where he helped to grow their eCommerce revenue from zero to £8m in the first two years of trading. Andrew is also a keen cricketer, having played during his time at Oxford University and now for his local team.


Tahnee Miles

Buying and Merchandising Director

Tahnee is responsible for optimising the stock planning process and the supply chain as well as product development to support the future growth of the business. 


She has over ten years of experience within merchandising and supply chain roles, including working at Briers and the Home Retail Group, before joining Direct Online Services in 2018. Tahnee has a great passion for interior design, and when she's not sourcing products for us, she's busy renovating her own home.


Darren Watts

Interim Chief Financial Officer

Darren joined Direct Online Services in 2021 as Interim Finance Director and oversees a broad range of financial functions. He works closely with stakeholders throughout the Broadview Holding group to plan for the long term financial success and security of the business.


Darren is ACCA qualified and has worked for a range of flagship companies including Orange, Lloyds Bank and Sony, delivering commercial initiatives, ERP change programs and Financial control projects. When not working Darren enjoys running, walking and following Bristol City FC with his children as a season ticket holder.


Nicki Burge 

HR Director

Nicki is responsible for developing our people strategies to support our business growth, ensuring we create the right culture for our employees to be successful at what they do.


After graduating from Cardiff University with a degree in Industrial Relations and Sociology, she started her HR career at Masstock Arable. Nicki went on to work for Kohler Mira for over nine years, gaining vast experience in employee engagement, talent management and change initiatives before joining Direct Online Services in 2021. When she's not at work, Nicki is either practising playing the piano, learning to jive or watching Cheltenham Town FC as a season ticket holder for over 20 years! 

John joined Direct Online Services in 2021 as Director of Operations and is responsible for the logistics involved in delivering thousands of industry-leading surface products to our customers.


John is a Member of the Chartered Institute of Logistics and Transport and has over 20 years of experience delivering transformative supply chain logistics to fast-paced, customer-focused businesses.

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